Critical Friend –

Case Study

Critical Friend – Case Study

Critical Friend Review - Case Study

A multi-national IT firm were looking to use their business development support services functions and resources in a smarter and more cost-effective way. A programme was initiated to evolve, elevate and enhance their pursuit and bid management process to improve pursuit win-rates, reduce time to respond and keep bid costs under control.

The role

We acted as a critical friend to the Strategic Sales Team to test and challenge their approach, with a focus on ideas and learning from a behavioural change perspective. As part of the work, we challenged the purpose, scope, timescale and measures of each activity as well as supporting the prioritisation and sequencing of activities. The role also included designing a series of interventions for testing, evaluating and refining change to embed culture and behaviour improvements into the organisation.

Key outcomes

Elevated pursuit and bid management capability

As-a-Service commercial model that allows the client to draw down on the advice, experience and services needed, when they are needed

Pursuit and bid management services that can be purchased on a Time and Materials basis, outcome-based engagement of a managed capacity basis

Development of a meaningful, user-friendly strategy blueprint to produce submission documentation

Reduction in pursuit and bid management costs

Together, Anexinet and NWT are uniquely positioned to help clients streamline their journey to the Cloud in the face of the pandemic by designing, building, automating and managing their workloads and applications on Enterprise-Cloud or Cloud-Hyperscalers, including AWS, Alibaba, Google Cloud, and Microsoft Azure. The strategic partnership has already helped one established financial institution unlock significant value by accelerating the development and delivery of effective, integrated Cloud-based solutions. Anexinet’s proven Kickstart process and comprehensive set of tools and services deliver an Agile, scalable Cloud-based environment that embraces traditional IT as well as Private, Public, and Managed Cloud. Migrating applications and business systems to the Cloud is a daunting task for even the most mature organization. As a result, a Cloud-adoption strategy and roadmap often means the difference between successful deployment and failure to launch. Anexinet helps organizations determine their ideal strategic approach.


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