Speed to Market

Speed to Market

Speed to Market

“Speed to market” is how long it takes a business to take a product or service idea, develop it and have it available to their customers. Businesses are now focused on tackling the competitive pressure to become more agile in an increasingly digital, data driven and efficient marketplace.

The first to market faces less competition and thus enjoys better profit margins. Getting fresh and relevant products or services to market quickly attracts customers and when coupled with innovation, this can also lead to increased brand recognition and value.

While speed to market is a common goal, businesses struggle to achieve desired outcomes when faced with talent shortages, operational silos, outdated processes and technology, and data limitations. To address these challenges, companies of all shapes and sizes are making substantial investments to improve flexibility and agility in product/service development and deployment capabilities.

When it comes to development, NWT would recommend that you implement a well-defined yet scalable process. The use of a Scaled Agile process will help you to achieve this and it will also get you to focus on the use of a minimum viable product (MVP) where you can get feedback from your customers on the deliverable as well as how they would want to see it developed further. When you move to this approach and address the Talent, Tools and Methods that will support you, you can improve your overall speed to market, especially if you also engage early with the key stakeholders.

If better speed to market is a desired outcome, just going live with new technology is not enough. In the digital world where customers expect exactly what they want, when they want it, companies need to think differently about how their products and services are designed, developed, delivered, and supported to be responsive to the marketplace.

NWT has services that can help you to be successful on this journey:

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Together, Anexinet and NWT are uniquely positioned to help clients streamline their journey to the Cloud in the face of the pandemic by designing, building, automating and managing their workloads and applications on Enterprise-Cloud or Cloud-Hyperscalers, including AWS, Alibaba, Google Cloud, and Microsoft Azure. The strategic partnership has already helped one established financial institution unlock significant value by accelerating the development and delivery of effective, integrated Cloud-based solutions. Anexinet’s proven Kickstart process and comprehensive set of tools and services deliver an Agile, scalable Cloud-based environment that embraces traditional IT as well as Private, Public, and Managed Cloud. Migrating applications and business systems to the Cloud is a daunting task for even the most mature organization. As a result, a Cloud-adoption strategy and roadmap often means the difference between successful deployment and failure to launch. Anexinet helps organizations determine their ideal strategic approach.


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